Case Study
The company designs and sells shoes based on the Argentina design, eyewear, coffee, apparel, and handbags. Founder and chief shoe giver of TOMS, Blake Mycoskie, is the person behind the idea of this company. TOMS humble beginning happened in 2006, when Blake traveled to Argentina and witnessed the hardships faced by children growing up without shoes. His solution was to create a for-profit business that was sustainable and not reliant on donations. Like many businesses, TOMS uses social media networks, but they uses them in a different way. Instead of using networks to draw attention to the product, they focus on the causes. Instagram: #OneForne #GiveSight Facebook or Twitter: "Your TOMS purchases have a great impact." Value Proposition: One For One With every product purchased, TOMS will help a person in need. The mission is to help improve lives through business where the core value is embedded in everything they do. What they give: The gift of