Case Study

Image result for Toms logo
 
The company designs and sells shoes based on the Argentina design, eyewear, coffee, apparel, and handbags. Founder and chief shoe giver of TOMS, Blake Mycoskie, is the person behind the idea of this company. TOMS humble beginning happened in 2006, when Blake traveled to Argentina and witnessed the hardships faced by children growing up without shoes. His solution was to create a for-profit business that was sustainable and not reliant on donations.
 
Like many businesses, TOMS uses social media networks, but they uses them in a different way. Instead of using networks to draw attention to the product, they focus on the causes. Instagram: #OneForne #GiveSight Facebook or Twitter: "Your TOMS purchases have a great impact."
 
Value Proposition: One For One
With every product purchased, TOMS will help a person in need. The mission is to help improve lives through business where the core value is embedded in everything they do.
 
Image result for TOMS one for oneImage result for TOMS one for oneImage result for TOMS one for one

What they give:
The gift of shoes: Brand new shoes, made for school & play, offering range of styles and sizes to fit toddlers, kids, and teens.
The gift of sight: With every purchase of eyewear, TOMS helps restore sigh to an individual through sight saving surgery.
The gist of water: TOMS purchases support water systems in 7 countries. The gift of safe birth: TOMS bag purchases provide training for skilled birth attendants to help women safely give birth. The gift of kindness: Purchases of TOMS High Road Backpack Collection provide the training of school staff and crisis counselors to help prevent and respond to bullying.
 
Questions:
Do you think TOMS would be as successful as they are now, if they didn't help provide for those in need?
Do you believe that they are giving people an opportunity to get socially engaged and help people in a direct way?
 
 

Comments

  1. nikkolayebbaNovember 1, 2018 at 2:54 AM

    There are definitely a lot of particulars like that to take into consideration. That could be a great level to deliver up. I provide the ideas above as basic inspiration but clearly there are questions like the one you convey up the place crucial thing might be working in trustworthy good faith. I don?t know if best practices have emerged around things like that, but I'm positive that your job is clearly identified as a fair game. Both girls and boys feel the impact of only a moment’s pleasure, for the remainder of their lives. play casino

    ReplyDelete

Post a Comment

Popular posts from this blog

Social Listening

Image
Birkenstock   "We create products that make the lives of our customers better."   At Birkenstock, tradition and heritage are important hallmarks of the brand that dates back centuries. Birkenstock crafts premium quality shoes that are good for you. Passing down this commitment from generation to generation, Birkenstock has been established since 1774 and continues to make its products with the absolute best quality, comfort, and support. As popular as they are, Birkenstock has a wide variety of choices for men and women that convey comfort and style. Birkenstock's products consists of sandals as well as shoes, boots, sneakers, socks, insoles, and belts. One follower on the Birkenstock official Instagram page made this comment about the quality of the show, " I have been a Birkenstock fan for 3 years both because they are comfortable and also versatile enough to wear with or without socks. I high recommend them." On the other hand, another Instagram fo
Read more

My first marketing assignment

Image
Topic 1: I enrolled in this class because it is required for my degree. Yes, my major is an associates degree in business administration. The thing that I am most interested about learning in this class is how marketing is going to help my when I finish my degree and have a career. Outside of college, I am passionate about art. I am a very creative person and love to draw and make sculptures out of clay. I even have an art Instagram account(@exploremymind101) so go follow my page. Topic 2: According to an article from Business Insider, the rival beauty stores Ulta Beauty and Sephora were compared against each other to see which was a better beauty store. As an end result, Ulta Beauty ended taking the win. The main focus that Ulta Beauty provides is both luxury and drug store brands. This appeals to a variety of shoppers on budgets looking for good quality products. From $3 to $100, Ulta carries upward of 500 brands. It competes with not only other beauty retailers,
Read more