Social Listening

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Birkenstock
 
"We create products that make the lives of our customers better."
 
At Birkenstock, tradition and heritage are important hallmarks of the brand that dates back centuries. Birkenstock crafts premium quality shoes that are good for you. Passing down this commitment from generation to generation, Birkenstock has been established since 1774 and continues to make its products with the absolute best quality, comfort, and support. As popular as they are, Birkenstock has a wide variety of choices for men and women that convey comfort and style. Birkenstock's products consists of sandals as well as shoes, boots, sneakers, socks, insoles, and belts. One follower on the Birkenstock official Instagram page made this comment about the quality of the show, " I have been a Birkenstock fan for 3 years both because they are comfortable and also versatile enough to wear with or without socks. I high recommend them." On the other hand, another Instagram follower posted, " My last two pairs of Birkenstocks have failed in exactly the same way with the sole splitting, rendering them unwearable. For the price of these sandals, you expect quality, but clearly do not get it." Most customers find the quality of Birkenstock's to be "the most comfortable sandal." according to Facebook posts. The biggest marketing aspect is their creative element of providing a product that is true to character and the spectacular craftsmanship.If I were the brand manager for Birkenstock, I would make it a priority to respond to customers on the social media pages. Whether it be thanking them or providing them with information about the questions they have. I would also reach out to customers on social media apps to get their input on the product.

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